I've been a part of the "jooli" project since its inception in 2021. Jooli is a pioneering "instant leisure shopping app" that leverages cutting-edge recommendation engine technology to deliver personalized video content to users, allowing them to shop products from merchants. The app is available in India and Germany.

While the team in India was steadily expanding, the core team, responsible for the project's management and development, remained based in Germany. The development team consisted of just five developers, including one app developer, two backend developers, one full-stack developer, and myself, focusing on frontend development (web).

One of the key features of jooli is its flexibility for merchants. They can seamlessly incorporate their own content into the platform. To facilitate this, we've developed an intuitive admin interface called "jooli-creator" (SPA React). I served as the lead developer for jooli-creator and have been responsible for shaping its UX and UI. Additionally, I've made critical decisions regarding the architecture and technology stack, as I build it from scratch.

In 2022, I redesigned the mobile app. Furthermore, I expanded the project's horizons by creating a simplified web app (Next.js SSR). This web app allows users to share products with individuals who do not yet have the jooli app or to embed it within merchant shops as an iframe. I also provided the interface design for this.

Notably, I've also contributed to the backend development of jooli by working on various full-stack stories for the jooli-creator (Nest.js, OpenAPI).

Unfortunately the project is currently on hold due to the lack of investors.